In A “David Against Goliath” Move, SKIN.NY(R), Takes On Boots For Misleading Public By Making False Claims About No.7 Protect & Perfect Products, UK
Cult skincare brand SKIN.NY(R) have issued legal proceedings against beauty giant, Boots the Chemist, for misleading the public. In a recent blaze of publicity, Boots the Chemist claimed that their much-lauded Boots No.7 Protect and Perfect was the first anti-wrinkle cream to be proven to be effective in clinical trials. This is untrue. In fact, SKIN.NY Radical Restructure Complex(R) containing QAL-100(R) was the first complex skin cream with proven clinical trials published in the BJD over 6 years earlier in October 2003.
SKIN.NY(R) also gives faster, broader skincare results. SKIN.NY(R) achieves more in three months than Boots No.7 does in six - SKIN.NY(R) delivers an additional 10% in wrinkle reduction. In fact the “inactive” control cream used in the SKIN.NY(R) study was as effective in 3 months as the Boots Serum was in a year. This also makes SKIN.NY(R) more cost-effective - three month’s supply of SKIN.NY(R) costs GBP99.00 whereas six month’s of Boots No.7 is GBP197.50.
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Tagged with: 6 Years • anti aging skin care treatments • Beauty • best anti aging skin creams • Bjd • Blaze • Boots The Chemist • Clinical Trials • Cult • David Goliath • Giant • In A "David Against Goliath" Move • Inactive Control • Legal Proceedings • Perfect Products • Publicity • Restructure • Serum • Skin Cream • SKIN.NY(R) • Skincare • Three Months • wrinkle cream • Wrinkle Reduction
Filed under: anti aging news
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