When studying consumer feedback on anti-wrinkle creams, it’s always important to remember that what works for some folks may not necessarily work for you.  In fact, that’s one of the biggest problems when it comes to beauty skin care products: there is often a huge disparity in the efficacy of products across different individuals.

As such, you’ll need to watch out when considering products by studying customer reviews.

1. Always see the bigger picture

When reading an anti wrinkle cream review, always look at the context in which it was written.  Even if a product worked for five women, their situation could be 100% different from you, which can cause a varying reaction than what they experienced.  For instance, wrinkles due to sun damage will likely need a different treatment than one that stems from natural aging.  Don’t be bouyed by hype.  Instead, step back and try to understand if it can work in your situation.

2. Don’t believe miracles

Miracles don’t exist.  If an anti wrinkle cream review sounds too good to be true, it probably is.  Most topical anti wrinkle solutions foster gradual effects over sustained use, instead of overnight makeovers.  Look for realistic descriptions of how a product creates its results.  The more they coincide with your own experience, the more realistic they’re likely to be.

When reading product reviews for anti-aging product, it’s sometimes confusing how a wrinkle cream rating from one users can be so low while another customer will rate the same brand so high.  What wrinkle cream advertisements don’t tell you is that product effectiveness often has to do with skin type and lifestyle,  as much as the existing skin problems people are suffering from.

A wrinkle cream rating of 5 out of 5 on Amazon, for instance, might make you think the product is an absolute godsend designed to help banish your increasing age lines.  Upon trying the product, though, you find none of the reported results.  If you are unlucky, it might even lead to more problems like excessive drying and darkening.  So you return to the same website and give it a 1 out of 5 wrinkle cream rating.

Oddly enough, neither you nor the previous customer are wrong about the wrinkle cream rating.  It worked for them so they gave it a high score.  You, on the other hand, found it an absolute disappointment so you gave it a 1.  The lesson?  Never choose an anti-aging product based on the wrinkle cream rating alone.

Instead, look at the context of the review.  Does the reviewer’s skin type match yours?  Are you around the same age, with similar skin history that might leave your skin in similar conditions?  Do they live in the same climate or work with the same environmental conditions as you?  All of those things will allow you to match your choice in anti-aging creams more closely than a simple wrinkle cream rating can do.