Pale skinned people who are most at risk of skin cancer are ignoring sun safety advice, according to research released today to launch Sun Awareness Week 2009.

The survey of 1500 UK adults looked at people’s behaviour in the sun in relation to their individual risk of skin cancer, as well as their understanding of the need to check the skin for cancer, and their choice of sun protection products.

Skin types

The survey revealed that less than half (45%) of people with skin type 1 or 2 - pale skin which easily sunburns and is at the greatest risk of skin cancer - always use a sunscreen when out in the sun.

Three quarters (75%) of those who took part in the survey sunbathe to get a tan. Of particular concern, half (50%) of those with skin types 1 or 2 sunbathe. These skin types, who sunburn rapidly and should always use sun protection on sunny days, are strongly advised against sunbathing.

Worryingly, over a third (39%) of people who have skin types 1 or 2 admitted to having used sunbeds.

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Consumer happiness - isn’t that the end goal of all beauty skin care products?  But what makes a consumer happy?  What can a product do to ensure that it paves the way to a positive experience for the women who use it?

The beauty skin care products market has grown larger than ever.  In some countries, in fact, it is the number one industry, greater than even financials and real estate.  Unfortunately, this immense growth has become a double-edged sword, serving to both benefit and harm consumers at various times.

With greater numbers of beauty skin care products available, the choice has become even more difficult for consumers.  Such a large volume usually means that for every great product you find, you’ll encounter a dozen or more that falls on mediocre.  As such, it isn’t uncommon to hear stories from women who had to spend thousands of dollars on ineffective beauty skin care products, before finding ones that are perfect for them.

On the flipside, the same variety has allowed many specialized solutions for women.  Instead of all-in-one beauty skin care products, you now get creams and gels intended for very specific skin types and conditions.  No matter how you analyze it, products that are specifically targeted will always work better than those intended for general use.

I honestly believe that consumers today are happier than ever with the quality and quantity of their beauty skin care product choices - even if it is a little harder to wade through the rocks before finding the gem.

Eköh, a new earth- and body-friendly collection of skincare products from Nashville, TN, introduces Skin Retreat, a 24-hour treatment formula for the face to calm, soothe and hydrate all skin types.

A nutritious, anti-oxidant filled cocktail for the face, Skin Retreat contains extracts of organic Aloe Leaf Juice, Comfrey Root, Lavender Flower, Green Tea Leaf, plus additional ingredients Açai, Honey, Jojoba Seed Oil, Wild Blueberry, Grape Seed, Raspberry, Cranberry, Prune, Cherry, Wild Bilberry and Strawberry, Witch Hazel, Shea Butter, Olive Oil, Avocado, Sunflower Seed Oil, Evening Primrose Oil and Orange Peel Oil to soften, soothe and hydrate the skin.

Apply Skin Retreat to all skin types, especially dry and mature skin, after morning and evening cleansing.  Follow with SPF protection for daily use.

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